• 1900 - 1960

    Era della
    produzione

    La produzione
    di massa è la chiave
    del successo.

  • 1961 - 1990

    Era della
    distribuzione

    Le connessioni globali e i sistemi di trasporto rendono la distribuzione la chiave del successo.

  • 1991 - 2010

    Era della
    informazione

    I PC collegati e le "supply chain" fanno prevalere chi controlla l'informazione.

  • 2011 - ?

    Era del
    cliente

    È richiesto un livello
    sempre maggiore di
    "ossessione per il cliente".

  • *Fonte:
    "Competitive strategy in the Age of the Customer" Forrester Report





*Fonte:
"Competitive strategy in the Age of the Customer" Forrester Report

ITALIAN CUSTOMER INTELLIGENCE

Per entrare nei sogni della cliente italiana

La sensibilità e il gusto della cliente italiana sono il vero banco di prova per quei prodotti, italiani o meno, che vogliono conquistare il mondo.

Nell'era del cliente,
Italian Customer Intelligence
ti fa ascoltare e conoscere davvero la cliente più attenta, esigente, pretenziosa, orientata al bello e alla qualità, elegante, aperta alle novità e “style-sparker”:

La cliente italiana

(preview)

|

Come?

|

Con e-commerce "intelligenti" che profilano il cliente facendotelo conoscere bene mentre vendi, e ti fanno semplificare la tua struttura produttiva, organizzativa e commerciale.

E-COMMERCE

video

In presa diretta per offrire la miglior customer experience e per valutarla.

P.I.N.

video

Conoscendo le nuove tendenze che attraggono il consum-attore attraverso un retail tour appositamente studiato e organizzato.

MILANO RETAIL TOUR

video

Comunicando idee, notizie e progetti della tua azienda.

NEWSANDCUSTOMEREXPERIENCE.IT

sito

Trovando nuovi stores, distributori e resellers

Italian Sales Network

Aprendo negozi, punti vendita, corner, store in linea con il nuovo che avanza.

Retail Operations

sito

Aumentando l’attenzione al tuo site web, al tuo e-commerce e ai tuoi social media.

Web Presence Check

scopri

Superato l'esame della cliente italiana,
È ORA DI...

Varcare l’oceano in modo veloce ed efficace.

INSTANT MARKET

video

Promuovere progetti di sviluppo cercando risorse e partner.

LTA Starts you up

sito

Raccontare tutto questo istante per istante.

INSTANT VIDEO

video

Nell'era del cliente,
Italian Customer Intelligence
ti fa ascoltare e conoscere davvero la cliente più attenta, esigente, pretenziosa, orientata al bello e alla qualità, elegante, aperta alle novità e “style-sparker”:

La cliente italiana

(preview)

La sensibilità e il gusto della cliente italiana sono il vero banco di prova per quei prodotti, italiani o meno, che vogliono conquistare il mondo.


ITALIAN CUSTOMER INTELLIGENCE

Per entrare nei sogni della cliente italiana

|

Come?

|

Con e-commerce "intelligenti" che profilano il cliente facendotelo conoscere bene mentre vendi, e ti fanno semplificare la tua struttura produttiva, organizzativa e commerciale.

E-COMMERCE

video

In presa diretta per offrire la miglior customer experience e per valutarla.

P.I.N.

video

Conoscendo le nuove tendenze che attraggono il consum-attore attraverso un retail tour appositamente studiato e organizzato.

MILANO RETAIL TOUR

video

Comunicando idee, notizie e progetti della tua azienda.

NEWSANDCUSTOMEREXPERIENCE.IT

sito

Trovando nuovi stores, distributori e resellers

Italian Sales Network

Aprendo negozi, punti vendita, corner, store in linea con il nuovo che avanza.

Retail Operations

sito

Aumentando l’attenzione al tuo site web, al tuo e-commerce e ai tuoi social media.

Web Presence Check

sito

Superato l'esame della cliente italiana,
È ORA DI...

Varcare l’oceano in modo veloce ed efficace.

INSTANT MARKET

video

Promuovere progetti di sviluppo cercando risorse e partner.

LTA Starts you up

sito

Raccontare tutto questo istante per istante.

INSTANT VIDEO

video

Le Ultime News tutte le news

RACCONTARE LA CUSTOMER EXPERIENCE

News & Customer Experience

 

L’81% dei consumatori è disposto a pagare di più per ottenere una customer experience migliore. Ma non solo, il 70% dei consumatori non acquista più prodotti o servizi da un’azienda con la quale hanno sperimentato una customer experience non soddisfacente, e il 64%, di conseguenza, si rivolge a un competitor per gli acquisti successivi.

 

È chiaro quindi quanto sia importante per la nostra azienda tenere bene a mente questi dati, che confermano che, considerata una disciplina di business, una customer experience superiore genera profitti.

 

Italian Customer Intelligence, attraverso il nuovo magazine online interamente dedicato alla customer experience, racconta idee innovative, notizie positive ed esempi interessanti di approcci Outside In, per mettere davvero il cliente al centro di tutto l’ecosistema dell’azienda e per creare così una customer experience che finalmente soddisfi l’esigente cliente italiana.

 

Con l’occhio sempre attento a scovare storie e racconti, Italian Customer Intelligence si propone di dare linee guida e di illustrare casi pratici su come mettere in pratica il metodo Outside In, ottenendo così una customer experience superiore. Sarà la storia della tua azienda la prossima ad essere raccontata?

 

Sfoglia il magazine sulla Customer Experience

 

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