U.S.A. UN SOGNO AMERICANO

Instant Market

L’ Italian Sounding è quel fenomeno per il quale il mercato statunitense – e sempre più altri mercati – propone prodotti con un flavour  italiano, i nomi dei quali hanno un suono, un sound italiano, con packaging sui quali campeggia il tricolore e, in piccolo, quando ci sono, etichette che svelano la loro reale provenienza: Turchia, Spagna, Egitto, Usa, Cina…

Questo fenomeno, che potrebbe scoraggiare i più, in realtà è l’occasione per ribadire l’italianità dei nostri prodotti, è un’opportunità per chi vuole trovare e sfidare un mercato fertile per il true Italian, l’ Italian for Italian’s sake.

Per venire in aiuto ai produttori italiani orgogliosi dell’italianità genuina dei loro prodotti, Instant Market offre l’opportunità di ricerche di mercato veloci e dirette sul campo con professionisti, specialisti ed esperti di marketing americani.

Si tratta di un fast track verso il mercato statunitense, nella forma di interviste in diretta con gli addetti ai lavori, operatori, distributori, stores per approfondire e migliorare la propria conoscenza della piazza americana, ricevendo in breve tempo informazioni veloci e precise sul mercato statunitense per verificare se un’idea commerciale, un prodotto, un modello di vendita hanno il giusto appeal e una possibilità di successo negli States.

Il sogno americano diventa progetto.

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