• 1900 - 1960

    Era of
    Production

    Mass production
    is the key
    to success.

  • 1961 - 1990

    Era of
    Distribution

    Global connections and transportation systems make distribution the key to success.

  • 1991 - 2010

    Era of
    Information

    Connected computers and the “supply chains” aid those who control information.

  • 2011 - ?

    Era of the
    client

    A higher level of attention and “obsession” for the client is necessary to succeed.

  • *Source:
    Competitive Strategy in the Age of the Customer” Forrester Report





*Source:
"Competitive strategy in the Age of the Customer" Forrester Report

ITALIAN CUSTOMER INTELLIGENCE

To enter the dreams of the Italian client

The sensibility and the taste of the Italian client are true tests to products, Italian or otherwise, that want to conquer the world.

In the era of the client,
Italian Customer Intelligence
allows you to listen and to know the most attentive, demanding, grandiose, beauty-oriented, and quality-obsessed client:

The Italian Client

(preview)

|

How?

|

E-Commerce: “Intelligent” e-commerce profiles the client and allows you to understand her while selling; this simplifies your productive, organizing, and commercial structures.

E-COMMERCE

video

Live feed to offer the best customer experience and then evaluate it.

P.I.N.

video

Conoscendo le nuove tendenze che attraggono il consum-attore attraverso un retail tour appositamente studiato e organizzato.

MILANO RETAIL TOUR

video

Dialoguing in the most intelligent “hotspot” of the Italian client.

UNADONNA.IT

site

Opening retail stores in line with new advances.

Retail Operations

site

Improving and focusing on your website, e-commerce, and social media.

Web Presence Check

discover

Once you have passed the test of the Italian client,
IT IS TIME TO...

Cross the ocean in the most efficient manner possible.

INSTANT MARKET

video

Promote development projects by finding resources and partners.

LTA Starts you up

site

Illustrate your story and progress moment by moment.

INSTANT VIDEO

video

In the era of the client,
Italian Customer Intelligence
allows you to listen and to know the most attentive, demanding, grandiose, beauty-oriented, and quality-obsessed client:

The Italian Client

(preview)

The sensibility and the taste of the Italian client are true tests to products, Italian or otherwise, that want to conquer the world.


ITALIAN CUSTOMER INTELLIGENCE

To enter the dreams of the Italian client

|

How?

|

E-Commerce: “Intelligent” e-commerce profiles the client and allows you to understand her while selling; this simplifies your productive, organizing, and commercial structures.

E-COMMERCE

video

Live feed to offer the best customer experience and then evaluate it.

P.I.N.

video

Conoscendo le nuove tendenze che attraggono il consum-attore attraverso un retail tour appositamente studiato e organizzato.

MILANO RETAIL TOUR

video

in the most intelligent “hotspot” of the Italian client.

UNADONNA.IT

site

Opening retail stores in line with new advances.

Retail Operations

site

Improving and focusing on your website, e-commerce, and social media.

Web Presence Check

site

Once you have passed the test of the Italian client,
IT IS TIME TO...

Cross the ocean in the most efficient manner possible.

INSTANT MARKET

video

Promote development projects by finding resources and partners.

LTA Starts you up

site

Illustrate your story and progress moment by moment.

INSTANT VIDEO

video

FOLLOW THE CLIENT

Focus on the client with a thematic portal dedicated to her: UnaDONNA.it

 

The client may initially use the Internet to compare prices and products and to choose between retail stores. In some cases, the purchase of these products may conclude directly on the web. Once the client is in possession of the product, she may use the Internet to share her experience, both positive and negative.

The importance of this active online participation is evident in the fact that online opinions influence the purchasing decisions of others: 33% of clients said that a positive online opinion convinced them to purchase the product.

The Internet and websites such as UnaDONNA.it are important sources of information and comparison before arriving at a purchase. This portal that gives voice to the female passions together with Italian Customer Intelligence is a fundamental resource to understand the tastes and tendencies of the Italian client. From the site, it is also possible to have the client arrive at your e-commerce website in order to start the process for buying off or online.

 

Discover the portal of the Italian client: UnaDONNA.it

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