-
1900 - 1960
Era of
ProductionMass production
is the key
to success. -
1961 - 1990
Era of
DistributionGlobal connections and transportation systems make distribution the key to success.
-
1991 - 2010
Era of
InformationConnected computers and the “supply chains” aid those who control information.
-
2011 - ?
Era of the
clientA higher level of attention and “obsession” for the client is necessary to succeed.
-
*Source:
Competitive Strategy in the Age of the Customer” Forrester Report
*Source:
"Competitive strategy in the Age of the Customer" Forrester Report