• 1900 - 1960

    Era of
    Production

    Mass production
    is the key
    to success.

  • 1961 - 1990

    Era of
    Distribution

    Global connections and transportation systems make distribution the key to success.

  • 1991 - 2010

    Era of
    Information

    Connected computers and the “supply chains” aid those who control information.

  • 2011 - ?

    Era of the
    client

    A higher level of attention and “obsession” for the client is necessary to succeed.

  • *Source:
    Competitive Strategy in the Age of the Customer” Forrester Report





*Source:
"Competitive strategy in the Age of the Customer" Forrester Report

ITALIAN CUSTOMER INTELLIGENCE

To enter the dreams of the Italian client

The sensibility and the taste of the Italian client are true tests to products, Italian or otherwise, that want to conquer the world.

In the era of the client,
Italian Customer Intelligence
allows you to listen and to know the most attentive, demanding, grandiose, beauty-oriented, and quality-obsessed client:

The Italian Client

(preview)

|

How?

|

E-Commerce: “Intelligent” e-commerce profiles the client and allows you to understand her while selling; this simplifies your productive, organizing, and commercial structures.

E-COMMERCE

video

Live feed to offer the best customer experience and then evaluate it.

P.I.N.

video

Conoscendo le nuove tendenze che attraggono il consum-attore attraverso un retail tour appositamente studiato e organizzato.

MILANO RETAIL TOUR

video

Dialoguing in the most intelligent “hotspot” of the Italian client.

UNADONNA.IT

site

Opening retail stores in line with new advances.

Retail Operations

site

Improving and focusing on your website, e-commerce, and social media.

Web Presence Check

discover

Once you have passed the test of the Italian client,
IT IS TIME TO...

Cross the ocean in the most efficient manner possible.

INSTANT MARKET

video

Promote development projects by finding resources and partners.

LTA Starts you up

site

Illustrate your story and progress moment by moment.

INSTANT VIDEO

video

In the era of the client,
Italian Customer Intelligence
allows you to listen and to know the most attentive, demanding, grandiose, beauty-oriented, and quality-obsessed client:

The Italian Client

(preview)

The sensibility and the taste of the Italian client are true tests to products, Italian or otherwise, that want to conquer the world.


ITALIAN CUSTOMER INTELLIGENCE

To enter the dreams of the Italian client

|

How?

|

E-Commerce: “Intelligent” e-commerce profiles the client and allows you to understand her while selling; this simplifies your productive, organizing, and commercial structures.

E-COMMERCE

video

Live feed to offer the best customer experience and then evaluate it.

P.I.N.

video

Conoscendo le nuove tendenze che attraggono il consum-attore attraverso un retail tour appositamente studiato e organizzato.

MILANO RETAIL TOUR

video

in the most intelligent “hotspot” of the Italian client.

UNADONNA.IT

site

Opening retail stores in line with new advances.

Retail Operations

site

Improving and focusing on your website, e-commerce, and social media.

Web Presence Check

site

Once you have passed the test of the Italian client,
IT IS TIME TO...

Cross the ocean in the most efficient manner possible.

INSTANT MARKET

video

Promote development projects by finding resources and partners.

LTA Starts you up

site

Illustrate your story and progress moment by moment.

INSTANT VIDEO

video

HAVE THE CLIENT EXPERIENCE

P.I.N. – secret code of the client

If e-commerce has a strategic value in understanding the final client due to the work of business intelligence that takes place after client profiling, it is also important to discover in live streaming that which the client lives in every type of interaction with the company: from when the client first discovers your brand to when he or she evaluates, purchases, and uses your product to when he or she is in need of assistance.

The client lives a purchasing experience that must still be deciphered and understood in detail in order to continually create the best customer experience in every step of his or her journey. Because of this, companies need accurate “check-ups” of the client experience in retail. It is also important to understand why they chose the competitor’s product in their own words.

For producers that use different sales channels, it is important to have sincere feedback from the client regarding how the product was sold by distributors, agents, and stores in order to not produce “in the dark” and to better develop best-sellers.

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  • Praxis Management
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  • Una Donna
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  • Interlem
  • Big Up marketing

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