1900 - 1960

Era of
Production

Mass production
is the key
to success.

1961 - 1990

Era of
Distribution

Global connections and transportation systems make distribution the key to success.

1991 - 2010

Era of
Information

Connected computers and the “supply chains” aid those who control information.

2011 - ?

Era of the
client

A higher level of attention and “obsession” for the client is necessary to succeed.

*Source:
Competitive Strategy in the Age of the Customer” Forrester Report